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Coco-Fish Composite Furniture is a solution to the less effective use of natural resources in Manila, especially in agriculture and marine activities. Manila preserves tremendous maritime natural resources. Aside from the fact that it preserves some abundant amount of maritime natural resources, Manila also has a huge potential in term of coconut commodities which is spread sporadically in the mainland of Manila. However, both of those natural resources could produce some other commodities which haven’t been optimally used, which is coco fiber and trash fish.
The amount of people living in Manila is around 10 million lives, which consists of 3million people unemployed and 6.2 million people being the less effective worker. Thus, it makes perfect sense to establish a working field which could focus to minimalize unemployment by absorbing some workforces. In order to achieve that situation, this corporation focuses on manufacturing, because the percentage of manufacturing industry in Philippines reaches 14.2%. Furniture industry is chosen as a target due to its uniqueness and is one of the leading commodities in Manila.
Specification of business is maximizing the usage of resources above as the raw materials of furniture manufacturing which currently hasn’t been used optimally. Those resources are being processed as alternative materials using artificial composite materials. This composite contains of the coco fiber as the main materials, the gelatin matrix, the bones and the ‘skins’ of fishes as the main glue. The main material for the furniture which has been mentioned above is of great quality, because it combines the fine quality from each material. Afterwards, from those raw materials, the furniture will then be produced for households, institutions and arts. Furthermore, the composite production could also be formed in any other designs based on the printed patterns.
The market target is people in high-class, due to the guarantee of the quality of products offered. Besides, to build a partnership with the leading developer companies which handle real estate property will significantly affect the repeated order and establish a classy brand, ergo creating a healthy business.
The market which is being targeted is one of the blue-ocean which profit will eventually lead to a price war situation, ergo affecting the quality in order to provide cheaper price.
Based on the size of our market and our defined market area, our projection is $150,000 to finance our first year growth.
The machine can produce 2-3 tons material per day. Then, we forecast 50,000 products to be distributed in the first year. We expect to triple that amount in the following year. Within 24 months we forecast our sells to reach 250,000 to 300,000.Within 5 years we intend to be one of the top marketers in this industry.
From the description above, this planning could help in optimalizing the usage of the natural resources, the absorption of productive workforces, and to mass produce unique product that could compete in international market.